My Role:
Visual Designer, Brand Designer, Logo Creator, and Animator
Mother Aid
Mother Aid is a company concept that is focused on increasing breastfeeding rates around the world. The social media campaign highlighted below was targeted towards women in the UK, the country with the lowest breastfeeding rates in the world. The goal of this campaign was to bring light to a global issue, which is the over sexualization of breast. With women constantly being sexualized for their bodies, they are restricted from their rights to breastfeed in public. Mother Aid's Free to Feed campaign is focused on changing this stigma.
