My Role:
Graphic Designer, Illustrator
Reversing Gender Roles
As we have seen throughout our lifetime, women continue to be portrayed as domestic providers who are dependent on men and are essentially sex objects in the advertising industry. Therefore, I was fascinated to see how I could take vintage advertisements and reverse the stereotypical gender roles that continue to be used in today’s society. I wanted to portray men in a female role and/or in a female subjective manner to show how advertisements are solidified in belittling women in advertisements, which ultimately influences the way women are treated in today’s society.